Keepin It Green was formed when the Owner, Chase Calhoun was doing research on what to do with his front lawn which had become heavily browned from water reductions.  Not wanting to give up a green lawn or convert to boring drought tolerate landscape or expensive synthetic grass Chase discovered this environmentally friendly lawn stain which has been used for years on high end PGA golf courses, NFL and MLB fields.  Although commonly referred to as lawn stain or lawn paint, its really not a paint, its a mineral based dye that is completely environmentally, child, and pet safe.